Google Ads Optimization Score Column Tips

We knew Google would appeal the search monopoly ruling; in fact, Google asked the courts to pause the remedies until the appeal is handled. Google was ruled an illegal monopoly in August 2024 but then the courts refused to break up Google as part of the remedies in September 2025.

John Mueller from Google somewhat/kinda made a comment, finally on the impression decreasing with the average position increasing within the Search Console reports. This came after Google dropped the 100 results per page function, resulting in the third-party tools totally becoming a mess.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Financial Times interviewed Google’s head of search, Liz Reid. Google AI Overviews can link to itself over and over again…