Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max in your campaign to use brand inclusions and exclusions.”
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing adding links to AI Overviews that generate clicks, but these links go to Google Search…
PSA: Fan Out Queries Are Not In Google Search Console
Over the past couple of weeks, I’ve been hearing buzz that some think that Google Search Console will show the “query fan-out” queries in Google Search Console. It does not, Google Search Console at best will show you the query used by the searcher, not how Google AI is expanding the query with its query fan-out technique.
Google Search Profiles: Publisher Profile Pages Officially Live
After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages. Google said Search profiles provide “a central place to showcase their latest articles, videos and social posts.”
