A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks.
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Google Tests Country Label In Search Result Snippets
Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top of the snippet next to the site name.
Google Sponsored Places Search Ad Unit
Google may be testing a new ad unit named Sponsored Places. I think this is new, I mean, have any of you seen this before in the search results? Instead of it saying “Sponsored results” or a local pack with sponsored listings.
More Studies Show AI Overviews Harm Google Click Through Rates
In February, we covered how Google’s AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data.
