Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per exclusion list.
Related Posts
Google Ads Changes To Offline Conversion Quality In Smart & PMax Campaigns With Store Goals
I will start off by saying, I am super confused by this Google Ads email but it says Google is “Improving offline conversion quality in Smart and PMax Campaigns with Store Goals.” Starting on February 28, 2025 Google will “increase focus on locally engaged users on channels with higher local intent.”
Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel
Last December, we reported how Google was showing a payments option section in the retailer/merchant knowledge panel. Google is now testing a clearer version of it, while adding shipping and return information to the payments section.
Bing: We Do Not Do One Off Indexing / Ranking Penalties, It’s Not Scalable
Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off search penalties because it is not scalable. Instead, Bing will build a spam algorithm to detect the type of spam it is and unleash it on its index to pick up on not just one site doing that, but as many sites as the algorithm can find. And then it takes action on all those sites, not just one, at scale.
