Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.
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Google Search Removal-Based Demotion Systems Changes Threshold
Google has made a small but I assume meaningful change to the search ranking systems document, the section for “Removal-based demotion systems.” Google changed the wording from a “high” volume to a “significant” volume throughout that section.
Google Search Tests Layout Change For Local Knowledge Panel
Google is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current mobile design on Google Search more but it is a change.
Bing Tests Read More Links In Search Result Snippets
Microsoft is testing placing “read more” links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a “Read more” link at the end of the search result snippet that links to the same place the main title links to.
