Here is a recap of what happened in the search forums today…
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Bing Updates Copilot AI Answer UX To Improve CTR?
Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a “read more” tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.
Microsoft Advertising Web User Interface Is Currently Down
Microsoft Advertising advertiser web interface is down and Microsoft’s Navah Hopkins said the “engineering team is investigating this issue with priority.” This only impacts the web interface, according to Hopkins and ad serving does not seem to be impacted.
Google Ads New Investment Strategy Recommendation Page
Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value,” Google wrote.
