Google Ads To Accept Sports Betting Ads In Missouri

Google is testing showing a call to action in the search results that says, “Skip digging, start guided research” which drives users to a Web Guide-like results page.

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.

Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, “We’re seeing big improvements for complex STEM questions.”