Daily Search Forum Recap: August 20, 2025

Google has updated its URL structure best practices for Google Search help documentation to tell us again to not use URL fragments to change the content on that page. Google added this line, “Don’t use fragments to change the content of a page, as Google generally doesn’t support fragment URLs. If you’re using JavaScript to change content, use the History API instead.”

Google is testing vertical images within the Top Stories section of the Google search results on desktop. We’ve seen vertical or portrait layouts for top stories on mobile, but I don’t think I’ve seen it look like this on desktop.

Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features for 2026. Yep, another revamp. Bloomberg reported Apple planning to launch its own artificial intelligence-powered web search tool next year, integrated into the Siri voice assistant. Apple is also reportedly working with Google on this.