Most of the third-party Google Search tracking tools are broken and not tracking properly. This seemed to start when Google turned off the ability to show 100 search results per page. So just keep in mind, when you are looking at your reporting with these tools, the data may be off since around September 11th or so.
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Google Search Console Only Shows 35% Of Your Data? It Depends, Says Google.
When Google announced the new Google Search Console recommendations, one of the examples of the recommendations was to bulk export your data because “Search Console only shows 35% of your performance data.” Now, this is not new, we knew Google anonymized way too much of your data in Search Console, but now Google is showing how much in this example report.


