Google has completed the rollout of the August 2025 spam update, following a 27-day rollout cycle. This update started on August 26, 2025 and 12 pm ET, and was completed on September 22, 2025. This was a broad spam update, not a link spam update and was a pretty big and widespread update, similar to the December 2024 spam update but took 20 days longer to rollout.
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