As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.
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New Google Ads Format “For Your Consideration”
Google may be testing a new search ad format named “for your consideration.” These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work for other categories of queries, outside of hotels, but this is the example I see right now.
Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
Drop In Google Indexing Less Since Late May 2025?
Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I’ve seen a number of complaints, and while nothing is verified on Google’s end, I wanted to share these reports with you.
