Here is a recap of what happened in the search forums today…
Related Posts
Bing Tests Double Border Search Box
Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.
Google Confirmed Ads Below Featured Snippet As Part Of Dynamic Ad Placement
It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snippets, as part of Google’s “ongoing evolution of dynamic ad placement on search.”
Report: Google Zero Click Searches To Open Web Fall To 27.6%
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you look at AI responses, it is more like only 27.6% of clicks go to the open web.
