This week, we covered more ongoing Google search ranking volatility – January was a heated month. Google AI Overviews show more button officially flows to AI Mode…
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Google Search AI Overviews Video Descriptions
Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly in the search results. And that description may read, “AI overviews are experimental,” which means the description was adapted by Google Gemini.
Test Google Ads AI Max Against Dynamic Search Ads
Google Ads added new help documentation on how to test AI Max against Dynamic Search Ads (DSAs) by using experiments. Google posted two options within Google Ads experiments including (1) custom experiments and (2) the experiment template.
Google Merchant Center Tests Merchant Advisor
Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.
