Here is a recap of what happened in the search forums today…
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Google: Don’t Turn Your Content Into Bite-Sized Chunks
Google’s Danny Sullivan said on the Search Off the Record podcast that was published yesterday that Google does not want you to turn your content into bite-sized chunks to rank well in LLMs. He said, “we don’t want you to do that” and he even spoke to Google engineers about this.
Google Search Gains Personal Intelligence In AI Mode
As expected, but sooner than I thought, Google has brought Personal Intelligence to Google Search within AI Mode. This first launched last week in the Gemini app and is now rolling out to Google AI Pro and Ultra subscribers in English in the U.S.
Google Adds Help Page For Discover Feed Source
A couple of weeks ago, Google added a new help page titled Discover feed source overview. This page discusses those cards in the Google Discover feed and when Google gets the source name wrong, like for those entity Discover pages.
