Google Local Service Ads Won’t Credit Calls For Existing Clients (Not Lead)

Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also the challenges they have with managing the service.

Google spoke at the three-day Google Search Central Live Deep Dive event in Europe about why it has rolled out so many spam updates in 2026, according to John Campbell’s recap at We Are Roast. He said that Google has been doing more spam updates because there is so much more new content than before. He also said Google is using AI to catch more spam.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says normal SEO works to rank in the Google AI Overviews. Google released the Google Trends API…