Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.
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Google Hosted Forms Leads Screen In Google Ads
Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead’s name, stage, date submitted, email, phone, the form contents and more.
Google Things To Know Also Linking Back To More Search Results
Google Search is not just having its AI Overviews link back to itself but also search features like Things To Know. This is all while Google touts how it is seeing impressive growth in search results (artificially inflated?) and while supposedly prioritizing traffic to publishers (made up also?).
Google Ads Language Targeting Update Coming In September
Google Ads will roll out a change to language targeting that will remove the ability to manually adjust the language setting. This change is happening next month, in September 2026. Google said its ad systems already match languages automatically and enhanced AI prioritization will automatically select the most relevant ad language when there are eligible ads in multiple languages, Google told me.
