Here is a recap of what happened in the search forums today…
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Google Tests Bold Site Names In Search Results
Google is testing bolding the site names in the search results. We’ve seen Google bold many other elements of the search result snippet, but I don’t think I’ve covered Google testing bolding the site name portion of the search snippet.
Google Search Forgot The Holiday Decorations In 2025
For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Easter egg in the search results, which they do every year, and it posted the season’s greeting Doodle, but not the holiday-specific decorations.
Google Ads Target CPA & Target ROAS As Explicit Bidding Strategy Options
The Google Ads interface now shows Target CPA and Target ROAS as explicit bidding strategy options in the drop-down of bidding options. We knew this was coming, as it is supported in the new version of Google Ads Editor 2.13 and all the other recent communication from Google and now advertisers are seeing it.
