Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google Ads Tests AI Generated Summaries Under Descriptions
Google is testing the placement of AI-generated summaries in Google Ads sponsored results, right below the description. Google did add the disclaimer to the ad, “Google Al responses are generated independently and can make mistakes, so double-check responses.”
Google’s More Core Updates, More Often Seem To Not Be Happening
Over 6 months ago, a Google search representative said we should all expect more core updates, more often. And in the past six months, we have had only one confirmed Google update, the March 2025 core update.
Google Business Profiles Drops Utility Bill As Evidence For Appeal
Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was removed, maybe it was too easy to spoof by finding a copy online and editing it?
