Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or just a clarification to the Google help documentation about what was happening already.
Related Posts
Google Working To Make It Easier To Share AI Overviews & AI Mode
Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.
Google Clarifies Business Owner Review Replies Expectations
Google has updated its Manage customer reviews help documentation to expand and clarify the “Understand what happens to your replies” section. It now specifies why a business reply to a review may be hold, how long it takes and more.
Daily Search Forum Recap: July 9, 2025
Here is a recap of what happened in the search forums today…


