As you know, Google announced the May 2026 core update on Thursday afternoon and it didn’t take long for the update to be felt by the SEO community. Many, not all, but many, started to feel the impact of this core update over the weekend.
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Google Tests google.com/goto Tracking URLs In Search Results
For the past week or so, I have heard a few folks notice that Google is appending tracking URLs to the search results. So when you click on a search result, instead of the URL going directly to that site, Google is using a google.com/goto URL as a passthrough URL that then passes through to the page URL listed in the search results.
Google Merchant Center Updates Some User Interface Elements
Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with collapsible menu items.
Google Launches Merchant Center For Agencies
A new agency-dedicated experience Merchant Center experience from Google should streamline management
