Google’s AI search optimization guide: what to do next

A markup language is a system for defining the structure, presentation, or purpose of text within a document.

While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators as these metrics predict future SEO success.

Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.