Here is a recap of what happened in the search forums today…
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Google Core Web Vitals Update In Search Console – Bug or Normal?
Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics all went down around that date but the poor URLs stayed the same.
Google Tests New Report Reviews Options For Local Listings
Google is testing new report reviews options in the Google Business Profiles reviews section. You can access it, if you are in the test, by looking at your local reviews in Google Search and clicking on the report / alert icon next to any review.
Google Merchant Center Business Agent – Branded AI Agents
Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said. “It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales,” Google added.
