Google Reaffirms Include Canonical On Canonical Page Itself

Google has updated its canonical help document to say “Do include a rel=”canonical” link on the canonical page itself (also known as a self-referential canonical).” The advice is not new to Google’s communication but it was just added to the help document.

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Google Ads Mixed Campaign Type Experiments Live For Some

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The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in a single experiment.

Google Merchant Center Clarifies Misrepresentation Policies

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Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the “update provides additional examples of what the policy covers, more guidance on how to be compliant, and more information about our appeals process.”