Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include information about how long the measurements need to collect data, what the best sources for gathering that data are, and even more.
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Apple: 2.5 Billion Siri Requests Every Day
Did you know that Apple Siri handles 2.5 billion requests every single day? Lilian Rincon, Apple’s Vice President of Product Management / Product Marketing for Artificial Intelligence, said that yesterday at the Apple Event on September 9, 2026.
Google Ads API Version 17.1 Now Available
Google Ads has released an update it the Google Ads API, version 17.1. Version 17.1 includes shareable ad previews, removing specified automatically created assets linked to Responsive Search Ads, retrieving offline conversion diagnostics, offline diagnostics report metrics, standard bidding strategies for video campaigns, and more.
Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st
If you take a look at the Bing Webmaster Tools newish AI performance reports, you may see more data, impressions, etc showing up on and after June 1, 2026. Microsoft said this is just “regular data backfilling” and there are “no anomalies” (which I think is a dig at Google).
