Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:
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Daily Search Forum Recap: July 20, 2026
Here is a recap of what happened in the search forums today…
Google Tests Share Icon For For Search Results & AI Mode Again
Google is testing a share button and icon for the search results page again. We recently saw Google using a paperclip for this but now Google is sharing a button that says “share.” Google is also doing this in the AI Mode results.
Google Ads Tests Open In New Window Icon
Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.
