Here is a recap of what happened in the search forums today…
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Microsoft: SEOs Need To Study Clicks To Conversions From AI Search
Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have “limited visibility” into the conversions after the click from AI search and it is up to the SEO community to conduct those studies.
Google Explains Search Algorithm Updates Around Deepfakes
In May, we reported that Google Search algorithms lowered the rankings of deepfake sites. Now, Google has gone into more detail on how this algorithm works and how you can manually remove deepfakes from Google Search.
Google Voice Search Now Powered By Speech-to-Retrieval (S2R)
Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to “gets answers straight from your spoken query without having to convert it to text first, resulting in a faster, more reliable search for everyone.”


