Google Ads added a “View call report” link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data in a new tab.
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Google Ads Change History Adds Go To Button
Google added a new button to the Google Ads Change history report that lets advertisers quickly jump to different campaigns and ad groups in this report. It should be a big time saver for some advertisers.
Google Search Quality Raters Guidelines Gains AI Overview & YMYL Definitions
On Thursday, September 11, 2025, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was on January 23, 2025, over seven months ago. This update gives minor clarification as it relates to rating YMYL content and adds a handful of additional examples for rating newer features like AI Overviews. Google also posted fixes for typos and other minor clarifications.
Google To Allow Same Advertiser To Show Ads In Top Ads & Bottom Ads
Google Ads announced they will “now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction.” Honestly, I thought this update happened last month when they started to allow double serving ads (well, Google now says it is not double serving, so maybe that is the announcement here…).
