Here is a recap of what happened in the search forums today…
Related Posts
Google Ads Tests Favicons In Sponsored Results Sitelinks
Google is testing placing favicons in the sitelinks portion of the sponsored results from Google Ads. Generally, we only see the favicon in the main sponsored or organic listing, but here Google is testing showing favicons for all the links in the sponsored results grouping, including all the sitelinks.
Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch
Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.
Google Ad Network Invalid Clicks Report: Fraud vs Accidental
Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.
