Google is testing blue hyperlinks in the ad descriptions within the sponsored results. These are clickable, keyword rich, links in the ads, similar to what we saw last week with the keyword rich anchor text links but those were black links, not blue.
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Daily Search Forum Recap: July 26, 2024
Here is a recap of what happened in the search forums today…
Google Search With More AI Overviews
Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.
Google December 2025 Core Update Volatility On Saturday – December 20
As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a bit towards the middle of the week. Now, I am seeing signs of more intense volatility hit on Saturday, December 20th.


