Google Search Rolling Out google.com/goto Tracking Parameters?

Over a year ago, we saw Google testing a “First order” label on shopping ads within search. Now, we are seeing Google test a variation of that named “1st order price” on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.

Google’s John Mueller said that while it is useful for site owners to add meta descriptions to their web pages, it is “definitely not a requirement,” he added. The usefulness comes from sometimes writing a meta description, “helps you to figure out a clear focus for a page,” John wrote on Reddit.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google thought about how to give publishers control over AI using its content, but well…