In early August, Google was testing requiring searchers to sign in to verify they are humans to continue to see search results. Now, Google is testing a similar feature without requiring you to sign in, but instead, Google is asking you to click a “Continue” button after a few seconds, after Google verifies your request.
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Google Adds LLMs.txt To Search Developer Docs Portal
Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for the Google Search Central portal.
Google Shopping Results: Price At Checkout Label
Google can now show the “price at checkout” within the Google Shopping listings, both paid and organic. I am not sure if this is new, being that Google has had policies about suspending merchants who change their pricing at checkout and even allows Googlebot to add items to the cart for this reason.
Google Ads PMax Pause/Enable/Remove Conversion Actions On Asset Group Level
Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove individual conversions within their Google Ads accounts.
