Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI Mode). Here is a screenshot of what may be the Google Ads Sitelinks within AI Mode.
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Google Local Panel With Weird Third-Party Directory Card
We know Google can show AI-generated summary cards in the local panels on mobile and desktop. But I am not sure what this thing is, it was spotted by Stephen White and it shows a website card from a third-party site, like a directory.
Google Ads Text Guidelines Now Rolling Out?
Five weeks ago, Google announced a new feature named “Text’¬’ guidelines’¬’” at the Think Retail event. Google said these would roll out “over time this Fall.” Well, some are now seeing the new feature.
ChatGPT Ads Gain New Audiences Targeting
OpenAI is rolling out Audiences as a targeting option within ChatGPT Ads. I don’t see a help document on what this does but I assume it lets you set up better targeting for your ads by uploading audience lists, like their email and/or phone numbers to the ChatGPT Ads platform.
