Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement Option For Video Ads appeared first on Search Engine Journal.

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found. Attracting new learners through organic search With the millions of dollars spent in higher […]

This morning, Sundar Pichai, the CEO of Google, announced a slew of initiatives that Google is taking to make their efforts more sustainable and eco-friendly. This includes new features in Google Flight Search, Google Maps and also across Nest, their offices, server farms and more.

Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. March 2023 core update. As a reminder, the Google March 2023 broad core update started rolling out March 15, 2023, took 13 days to complete, and finished on March 28, 2023. Data providers on the […]

Google announced its next big change in how it understands queries and language on the web – they are calling it MUM – Multitask Unified Model. This is not live yet but Google wanted to share a bit about it. Google said this “new technology Google is exploring internally to better understand language & make it easier to get helpful responses to complex Search needs.”

Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to be helpful for.  That’s according to new research from enterprise SEO platform BrightEdge. Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year. But that also means SEOs are […]