Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it was a “small tests that select advertisers have opted into.” But I have no idea what makes this match type “smart.”
Related Posts
Daily Search Forum Recap: September 7, 2021
Here is a recap of what happened in the search forums today…
Google: Smart Internal Linking Can Help Google Trust Your Site More
I found it super interesting to listen to a dialog between a new German startup and Google’s John Mueller. The conversation leads to John Mueller
LinkedIn matched audiences: How to get started
LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have engaged with your business in some way and go after lists of “dream companies” that you’d like to work with. This article provides an overview of how you can get started with matched audiences along with tactics for using them in your campaigns. Types of matched audiences LinkedIn allows for a variety of […]
