Recently, Google’s John Mueller posted about what to do if your site goes offline. The advice was to serve a 503 server status code if the outage is short term. So someone asked if they can serve a 502 server status code instead. John Mueller said you shouldn’t.
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Unconfirmed Google Search Ranking Algorithm Update July 23rd & 24th
We may have had one of those smaller unconfirmed Google Search algorithm and ranking updates over the weekend. It may have started on Friday, July 23rd and spiked more on Saturday July 24th. I am also wondering if the fluctuations may be related to the soft 404 bug fix, but I do not know.
How much will backlinks matter in 2023?
Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results. However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated algorithms, now places less emphasis on the number […]
Google Unleashes December 2022 Link Spam Update With SpamBrain AI
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to “detect both sites buying links, and sites used for the purpose of passing outgoing links,” and not just “detect spam directly,” Google said.
