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Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant’s website. Why we care. This new change should remove the headaches from less technical folks struggling with feeds while also bringing better insights for those data-hungry retailers. The Insights within the Performance tab look promising, especially for […]
Google ‘Helpful Content’ Algorithm Update Launching Soon via @sejournal, @MattGSouthern
Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to devalue content written primarily for SEO. The post Google ‘Helpful Content’ Algorithm Update Launching Soon appeared first on Search Engine Journal.
Google’s Danielle Marshak On How Google Understands Videos
In the latests Search Off the Record, Gary Illyes and Lizzi Sassman from the Google Search Central team had Danielle Marshak, a Google Search Product Manager for Videos, as a guest on the podcast. Danielle Marshak, who created a couple new SEO video help resources recently, spoke about how Google understands the content in videos.


