Google’s John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time on this topic. Martin Splitt spoke about the process he used to demo debugging SEO issues. John Mueller spoke about the complexities of using hreflang and so much more.
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Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate. We will dive into each quality score factor and explore how they impact your overall campaign and account success. This article is written from a Google-first perspective. However, many of the strategies and mechanics carry over to Microsoft Ads. […]
Daily Search Forum Recap: November 12, 2021
Here is a recap of what happened in the search forums today…
Google Local Pack Header Can Show Brands Over Keyword Search
Colan Nielsen noticed the other day that for some local keyword searches, Google will change the local pack header in the keyword spot to a brand name. Colan shared an example, I can replicate it, and said “Google is listing the specific business it thinks I am looking for.”
