Daily Search Forum Recap: November 12, 2021

Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being tested and gives customers the option to request a callback from a business. 2. Call Ads in Sales Objective Businesses will now have the option to include call ads as a format under the Sales/Conversions objective […]

As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now, when you search [my business] in Google, Google will show you a link to “View All Business Profiles” in the web search results, instead of just showing you three profiles.

Google has re-announced the new partner program requirements after postponing the new requirements due to COVID and the huge backlash at the new rules. Now, Google said partners “have the flexibility to apply or dismiss performance recommendations based on your own assessment in order to meet a minimum optimization score of 70%.”