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In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Specifically, first-party data is customer information that your company collects directly via its own channels and sources with the customer’s consent. These channels include email, mobile […]

Here is a recap of what happened in the search forums today…

Microsoft has a new feature for Bing Image Search where it shows a “shop for” box in the results. When you click on the shop for section, it does not take you into Bing Shopping but just changes the query in Bing Image Search to the query you clicked on.