Kazoo Birthday Party At Google Office

Google announced this morning new features to improve Google Maps, including improved curbside pickup and delivery options. Plus, the company announced improvements to indoor live view navigation, air quality data and driving directions that are eco-friendly. But let’s focus on the curbside and delivery features here.

PPC is getting more complex, and so does paid search terminology.  Consider the change from “audiences” to “segments” which has a much more broad definition.  We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like.  Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here. The most frustrating to me is taking “ad extensions,” a perfectly acceptable and understandable concept, and changing this to “ad […]

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. The post Google’s New Local Search Features Are Finally Here appeared first on Search Engine Journal.