Here is a recap of what happened in the search forums today…
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What it takes to be a subject matter expert in search marketing
Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject matter expertise. I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” But is this true? What does it take to be a subject matter expert? What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. […]
