Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that “there isn’t all that much trick in search.” Meaning, even for those that work inside Google, there aren’t that many ways to trick Google to rank your site better.
Related Posts
Google Maps Tests New Local Panel With Images At Top & Tabs For Reviews
Google Maps is testing a new local listing interface where it shows more images in the top portion of the local listing and there are tabs to show the business overview on the left and the reviews on the right.
Google Ads Apply A Recommendation As An Experiment In The Experiments Page
Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently “in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied,” Google said.
Vlog #210: Jeff Ferguson On The Zero Click Google Study & The Future Of SEO
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three, we talk about the state of SEO studies…
