On the latest Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt had a special guest from the Google Search Quality team named Dewey. He said that Google has built a “very effective and comprehensive machine-learning model that basically took care of most of the obvious spam.”
Related Posts
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 via @sejournal, @lorenbaker
Learn how to tap into each social media platform’s algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal.
Google Favicon Crawler Now Uses Googlebot & Googlebot-Image Token
Google has updated its Google crawler help documentation to specific that the Google Favicon crawler now respects the Googlebot and Googlebot-Image robots rules. Previously, it seemed to just respect its own Google Favicon rules but that was changed or updated a few days ago.
How to analyze Google’s SERPs
SEO has a lot of moving parts. You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first. If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that […]
