Google has updated its Google crawler help documentation to specific that the Google Favicon crawler now respects the Googlebot and Googlebot-Image robots rules. Previously, it seemed to just respect its own Google Favicon rules but that was changed or updated a few days ago.
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Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker
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Google Doesn’t Use MUM For Ranking Or Much Of Anything In Google Search
So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID vaccine names and a related topics in videos results feature – that is it.
