At the beginning of this month I reported that 12% of Google’s top stories carousel URLs were not AMP pages. Well, now, about 20 days later, we are up to 23% of the top stories carousel URLs are not AMP pages.
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Changing A Bit Of Content Based On IP Address; Google Likely Won’t Penalize You
Technically, if you change your content based on the IPs or user agents visiting that piece of content, specifically giving GoogleBot different content than your users, that would be against Google’s cloaking policy and warrant a Google penalty. But based on the intent of that change, most likely, you won’t be penalized.
PSA: Legacy Google My Business Insights API Going Offline Monday, February 20th
Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 – this coming Monday. This is not new, most of those using the old API had most of its features deprecated now and we reported about this last year. But now the remainder of the features are fully going offline this coming Monday.
Google Internal SEO Experts Hosting SEO Workshop – Is That Okay?
David Mihm pointed out on Twitter that Google is hosting a partner workshop event named “Drive Traffic to Your Website with SEO.” The interesting bit is that the workshop says it is “hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites.”


