Over the past couple of weeks or so, I have been hearing complaints from the SEO and publishing worlds that since some of the more recent core updates, Google has been ranking big publisher brands well above smaller, more specialized publishers that may know the topic better.
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Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics. It provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. How it […]
Google Page Experience & Core Web Vitals Icon In Search Results
Remember Google said they would soon begin testing a visual indicator in the search results for the upcoming Google Page Experience Update? Well, we may be seeing Google testing this visual indicator or icon or label in the search results. It looks like a star within a gray circle.
