Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.
Related Posts
Removed AMP? Don’t Worry About Redirecting AMP Cache URL, Says Google.
The AMP cache URL is the URL that looks like https://www.google.com/amp/s/ followed by your site’s details. You do not have fully control over that URL, so there is really no need to worry about having that URL redirect to your site. Google’s John Mueller said on Reddit “It’ll fix itself automatically, you don’t need to do anything special with it & you can’t redirect it.”
T-minus 2 weeks until MarTech: Grab your free pass now to discover cutting-edge solutions and strategies
Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI. Supercharging your funnels with qualified leads. These are table stakes for modern marketers like you. And marketing technology is your key to making it all happen. Attend MarTech, online March 28-29 for FREE, to unlock… Nearly 50 tactic-rich sessions on how to leverage marketing technology for ongoing organizational success 50 tactic-rich sessions from Sysco, Forrester, Electrolux, and more – ready to share reliable solutions, strategies, and insights to mine valuable first-party data, streamline marketing operations, and drive more ROI […]
7 tips for transitioning from in-house marketing to agency life
Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various types of businesses and learn to optimize against different marketing objectives. But they’re also fast-paced and come with significant differences relative to working in an in-house marketing role. One of the most significant differences between in-house marketing and agency life is that you may be responsible for several accounts at once and need to focus on time and attention management […]


