Two weeks after Ginny Marvin of Google asked what additional custom column metrics you’d like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share, Display impression share and all phone call metrics.
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This day in search marketing history: January 7
The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year. Blekko said 1 million spam pages were being created every hour. How bad was Google’s spam problem then? Big. But as Danny Sullivan pointed out at the time, it was hard to judge whether Google’s relevancy had actually decreased, because: We expect more from Google than we do in the past, searching for things we might not have […]
How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance via @sejournal, @seomonitor
Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance appeared first on Search Engine Journal.
