For the past 24-hours or so, the Google keyword planner tool within Google Ads has been broken. It is giving people errors and showing “no data” found responses.
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E-E-A-T and major updates to Google’s quality rater guidelines
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym E-A-T. Introducing E-E-A-T […]
