Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.
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Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don’t pick an option yourself. Google wrote, “Starting July 01, 2026, if you haven’t made a selection for your “Call recording” setting, it will automatically default to “Yes”.”
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Google is testing placing AI-generated search result snippet summaries. Under each Google search result, there is a thing bar, followed by the Gemini logo and then a short AI-generated summary of the page.
Google Ads Generating Fewer Clicks? Why?
The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?
